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- home > Supply > Supply 2013-2017 Chinese online game advertising industry market analysis and investment outlook report
Supply 2013-2017 Chinese online game advertising industry market analysis and investment outlook report
Information Name: | Supply 2013-2017 Chinese online game advertising industry market analysis and investment outlook report |
Published: | 2013-01-06 |
Validity: | 30 |
Specifications: | Report |
Quantity: | 1.00 |
Price Description: | |
Detailed Product Description: | China's online game built in 2013-2017 ad industry market analysis and investment prospects forecast report [the coded report] 9845 [Publication Date] January 2013 [report format] [paper version]: 6500 yuan [electronic version]: 6800 yuan [paper + E]: 7000 yuan price discounts delivery] Speedpost / E-MAIL [publishing] business Huayan Institute 【Telephone Order】 010-56025881 56025882 [phone ordering] 15313631196 [Contact] of Xia Qi Advisory QQ: 1728794551 [corporate website] http://www.zshyyjy.com/report/9845.html (click or copy read body) [Report Contents] Chapter games built-in advertising-related overview of the first online advertising classification, classification by Internet media type two, built-in advertising elaborate forms of advertising Classification Section 2 online game online game built ad features two main forms of network-game advertising, online games built-in advertising advantage defects Fourth, the use of online games built-in the ad points of the third quarter of online games built-in advertising development level, simple implantation of two, integration implanted three focus implanted Chapter II 2012 World online game built to the health of the advertising industry analysis the first in 2012, the world's online advertising market dynamic analysis, the development of the global online advertising market fiery Second, the rapid growth of the global online advertising overhead three global network ad spending profile, the global online advertising market dynamic dialysis five global Internet advertising market scale global Internet advertising will exceed broadcast advertising section II, the U.S. network game advertising market run analysis of seven online advertising development, U.S. Internet advertising revenue by three U.S. online advertising revenue grew four U.S. network advertising scale is expected to over 2012 newspapers in five U.S. newspaper website advertising growth rate decline in six U.S. online advertising market giant monopoly seven online games advertising section III of the European online advertising market analysis and development opportunities facing the European online advertising the development of online advertising in Europe Outlook, British Internet advertising than newspaper ads four French online advertising market is growing rapidly in section IV of the Japanese online advertising market conditions, the rapid growth of online advertising in Japan, the Japanese Internet advertising revenue situation, the Japanese online advertising market forecast, the development of online advertising in Japan to stimulate changes in traditional media, five Japanese online game advertising placement of section V of Korean online advertising development, Korean online advertising revenue change, the force of Korean online advertising, online advertising market in Korea has grown rapidly Fourth, the Korean online game advertising placement of five, the third chapter of the Korean Internet advertising market development forecast 2012 Chinese online game advertising industry operating environment to resolve the first in 2012 China's macroeconomic environment analysis, the operation of the national economy GDP (quarter update), the consumer price index CPI, PPI (on a monthly update), the national income (updated quarterly) Engel coefficient (annual update) five industrial development situation (updated quarterly) Six, investment in fixed assets (quarter update), our budget situation (annual update) eight, the total retail sales of social consumer goods IX, Foreign Trade & Import and Export Section II in 2012 China's online game advertising industry policy environment analysis, "Advertising Law of the People's Republic of China" , radio and television advertising broadcast management approach, "foreign-invested advertising enterprise regulations," Four, "guidance on the promotion of the development of the advertising industry," five "Cultural Industry Promotion Plan" the third in 2012 China's online game built the advertising social environment of an, China steadily push forward the reform of the cultural industry system from the media powers to media power in three of China's media industry has entered a stage of rapid development, the development of China's new media matures Section IV Chinese online game built in 2012 advertising industry, environmental analysis, the overall development of China's advertising industry, the pace of adjustment of China's advertising industry to accelerate Third, China's advertising industry operating conditions, the Chinese advertising market into the expansion phase of the value of sexual Chapter 2012 implantable advertising industry in China run the new situation in the rapid development of China's reasons for parsing a dialysis the first section of product placement, the decline in the attention and trust of consumers overt advertising two implantable advertising business and the media to achieve win-win three Government of profiling broadcast advertising restrictions Section II running total condition of implantable advertising industry in China in 2012, our placement operational features analysis, product placement in China ushered in the opportunity for development, the implantable domestic advertising market continued fast development development of implantable advertising market in China is still not mature Section III in 2012, the product placement depth profiling a transition from low frequency to high frequency two, from a single brand to multi-brand into three, from static to dynamic changes factors restricting the development of China's product placement in the fourth quarter of 2012, media and vendor information asymmetry Second, the product placement is too stiff Third, the lack of product placement pricing standard four the Honesty constraints development of the industry Section V 2012 Suggestions years to promote product placement development, development of product placement industry countermeasures ideas, promote the orderly development of the product placement industry standards, the establishment of inspection and evaluation system for product placement, development sik into the advertising market recommendations Chapter 2012, China's online game product placement run a new pattern dialysis implantable advertising running total condition of the Chinese online game, the first in 2012, online games, product placement the rise, online games sik into advertising market size, the rise of online product placement new forces four online game product placement industry chain analysis, network in games development space to expand placement, China, the U.S. and South Korean network game advertising Section II of the 2012 China Game built-in advertising industry, the industry chain analysis a advertiser needs to be improved 2: IGA accept the degree, online game developer: games are art or commercial goods, network operators: built-in advertising plus operational risk double-edged sword effect significantly, online game players: fully accept the IGA will take some time Section III 2012 impact of the Chinese online game product placement factors of a player gaming behavior differences and the correlation analysis of advertising effectiveness brand features and advertising effectiveness analysis implanted with advertising effectiveness analysis of the fourth quarter 2012, China's online game product placement business strategy should be to expand the network game implantation space characteristics according to the player to decide to plant into the category of advertising and places advertising purposes reasonable set implanted Chapter 2012 Chinese online game user scale and media analysis of the first in 2012, the global online game users scale analysis, the global online gaming industry have been expanding two scale, a global network of gamers three online games U.S. Internet consumer mainstream, the United States as the Korean online game industry snatch hotspots Section II 2012 online user market research and analysis, the rapid growth of China-made online games, the scale of Chinese online game users three main place for online games continue to be transferred to the family, the basic situation of the Chinese online game users in Section III in 2012, the age distribution of online users, education level of online users, online users, the geographical distribution of four occupational distribution of online users with income of five monthly consumption in the fourth quarter of online user games online game media traffic characteristics analysis of an online game media traffic analysis, online game media stickiness analysis Chapter VII of the 2012 network game advertising operations analysis Chinese online game built-in section 2012 of the mode of operation of the ad, scene implanted two, implanted three dialogue, plot implanted four implant operation predicament Section II 2012 Chinese network game advertising, image, straightforward "and" readability "advertising effect on the decline, network game advertising can not control three contact points do not have to go four, looking for the right opportunity to implant the operation of Section III 2012 network game advertising Strategy, content based principles and true principles of life, old and new brand strategy differences Third, the brand symbol meaning harmony, in the integration of interactive advertising industry investment strategy to seek an extension of Chapter VIII of the significance of the Chinese online game built in 2013-2017 Analysis Section 2012 Chinese network game advertising emerging carrier dialysis one dating sites online games built-Advertising bargained community website try online games built-in advertising and marketing three video website seize network game advertising The market share of four, the television network games built-in advertising by merchants sought after five network game advertising to enter the field of commercial drama, sect Chinese online game built in 2012 advertisers analyze automobile manufacturers to explore online games built-in advertising opportunities, IT products focus on online games built-in advertising key customer base built-in advertising and marketing three fashion brands into online games, online games built-in advertising dissemination of new ways to open up China's pharmaceutical Section III 2013-2017 China network game advertising industry investment opportunities and risks of a financial crisis into China's online game built-in advertising development opportunities, prime time advertising limited broadcast so the built-in advertising opportunities for online games, online games built-in advertising is more effective assessment and costing four online games built-in advertising investment risk online games built-in advertising investment advice Chapter 2013-2017 Chinese online game built-in prospects for the advertising industry forecasts and trends Looking forward to the first 2013-2017 Chinese online game built-in advertising industry trends development of globalization, involving a broad range of areas, three media use diversification complicate the mode of operation of Section II of the advertising industry outlook a Chinese online game built in 2013-2017, online games built-in advertising development has great potential , Chinese online game built broad prospects for the advertising industry three network-game advertising development prospects chart catalog: (part) Chart :2005-2012 China's total GDP and growth trend charts :2010.09 2012.09 China's monthly CPI, PPI index chart Chart :2005-2012 China's urban residents 'disposable income growth trend charts :2005-2012 rural residents' per capita net income growth trend chart Chart :1978-2012 China's urban and rural Engel coefficient Graph chart: 2010 - China's industrial added value growth charts :2005-2012, 2012, China's total fixed investment trend chart :2005-2012 China's total retail sales of social consumer goods growth trend chart :2005-2012, China's total import and export of goods Graph chart :2005-2012 Chinese goods total imports and total exports Graph chart China's birth rate, death rate and natural growth rate from 2010 to 2012 Graph Chart :2010-2012 China's total population growth trends Figure chart: 2012 IGA Advertising Case of the population and its composition chart: Video games classification chart: Standard Banner IGA Advertising Case Charts: custom props / NPC / scene chart :2002-2010 Chinese online game active users scale chart: online game users weekly play frequency chart of online games: online games every time you play the game when a long chart: different frequency online users each play online games when long position chart: network game users age distribution chart: the educational status of the network game users chart: Network occupational status of the game user chart: online game users' personal monthly income chart: online game users monthly discretionary spending chart: online game users Pre / owned commodity status chart: online game users have to buy the commodity chart dominance: consumption characteristics of the network game users chart: online game users get interested in information pathways chart: online game users preferred way to get information chart: online game users attitude chart game advertising: advertising network game users attitude divided chart: United States the IGA market size charts: United States game advertising market income structure chart: American game advertising market revenue structure chart: 2015 China Game built-advertising market trends Chart :2013-2017 China Game built-in advertising market size charts: Games built-in advertising industry chain diagram chart: slightly ...... updated in real time, the Company reports each quarter to provide free after-sales year, the specific content and the ordering process is welcome to consult the customer service staff, 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Copyright © GuangDong ICP No. 10089450, Beijing Renault Commerce Co., Ltd. All rights reserved.
Technical support: ShenZhen AllWays Technology Development Co., Ltd.
AllSources Network's Disclaimer: The legitimacy of the enterprise information does not undertake any guarantee responsibility